There’s been no shortage of pessimism where 2018 iPhone X sales are concerned. Reports in January and February claimed that Apple was halving its production targets for the current quarter, and a recent survey focused on the reasons some iPhone owners haven’t upgraded.
A new analyst note from Citi is the most pessimistic one to date, dramatically scaling back the firm’s forecast iPhone X sales for both Q1 and Q2 …
Business Insider reports that Citi has almost halved its predicted sales in the current quarter, from 27M to 14M, and says that it expects Q2 sales to be halved again from there, at just 7M.
The recent Piper Jaffray survey wasn’t terribly enlightening, finding that most of those who decided to skip the iPhone X or iPhone 8 said either than their existing phone works fine, or the latest iPhones are too expensive. A further 8% wanted larger screens.
The survey was encouraging news for this year’s anticipated line-up, however, which is expected to include a 6.5-inch OLED model that has been referred to as an ‘iPhone X Plus,’ as well as a more affordable 6.1-inch LCD model.
Photo: Chris J Ratcliffe/AFP
